Plastic Free Future Mart

Installation + supporting assets (spots, print, website, social)

Coors Light is about to become the largest beer brand in North America to phase out of six-pack plastic rings, saving over 400,000 pounds of plastic per year. To celebrate this, we created a corner store/bodega of the future, one that’s 100% plastic free and made only with sustainable materials, including brewery scraps.

PS: The original idea was 100% done by the creative directors and senior team. My partner and I were brought in to execute all the assets surrounding the installation, as well as a couple of things in it.