Pull up everyday

Theme & interactive launch video for AdColor.

In 2020, AdColor, the organization that champions diversity in creative fields, celebrated its conference virtually. So for 2021, their return to being an in-person event, we poured ourselves into making it their best ever by thinking of their theme, design, and the most action packed film ever. 

For the launch film, we wanted to do more than just talk the talk. We wanted to give people tangible actions so they can pull up for others. We brought together a group of diverse artists to feature, and filled every frame with dots that link to different ways for people to act, donate, shop, or share. 

Please watch the interactive film here.

Agency: Droga5

ECD: Karen Short

AD: Macaihah Broussard, Eunie Jang, Germany Lancaster, Ted Pedro

CW: Nate Richards, Cristina Márquez

Designers: Kenisha Rulan, Fabian Grateroles, Leslie Cheng

Producer: Volney Guzman

Directed by: Boma Iluma