Big Motion: an HBCU fashion show, sponsored by UPS

ACtivation, spots, and OOH

There’s not much HBCU representation at NYFW even though the fashion industry continues to get inspiration from these schools hallways. So, UPS took it upon themselves to give this group a chance to have their runway debut at NYFW. We found 3 up and coming small business brands who are making motion for themselves and trying to reach their goals. That’s why we called our main runway show Big Motion. This, combined with some spots, OOH truck, and an afterparty, we wanted to remind the world that we'‘re HBCU’s lead, fashion follows.

Here’s a recap of our show and afterparty. Hosted by the great LaLa Anthony

And our UPS truck was parked outside of Spring Studios for everyone to see what we’ve been up to

Agency: The Martin Agency

GCD: Alberto Orte

CDs: Kevin Ragland, Frederick Nduna

Design Director: Rique Santiago

Copywriters: Richard Boadu, Cristina Márquez

Art Directors: Scarlett Maestre, Chaz Malloy

Designers: Jay Giraldo, Bruno Cintra

Director: Jean Paul Dia

Producers: McKay Bolden, Evan Frank, Nicole Lederman, Aspen Blum, Catherine Kennedy

In collaboration with IMG and our unstoppable designers: Undra Celeste New York, Chelsea Grays and The Brand Label

Featured in: Vogue Business, Refinery29, People Magazine, Essence Magazine, Adweek, Popsugar, BET, The 360 mag, AOL BizBash