Moms mean business

Activation, spots, digital

Moms are unstoppable. That’s why UPS, the brand supporting small business owners everywhere, decided to celebrate them on their day. We drove around Austin with one of our iconic LED screen UPS trucks to highlight moms in small business while giving their ventures a helpful boost.

One of our spots featuring Emily McNabb, mom and small business owner of The Good Hippie Skincare.

Another spot, this one features Yazmin Castañeda, owner of Origin Mexico.

Here are some of our digital assets, which show off our truck even more

Agency: The Martin Agency

ECD: Jordi Martinez

GCD: Alberto Orte

CD: Frederick Nduna

Design director: Rique Santiago

Creative team: Jerchovia Moxey & Cristina Marquez

Designer: Jay Giraldo

Digital creative team: Landon Hall & Chaz Malloy

Producer: McKay Bolden